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Kingsland’s business association is taking a futuristic approach in its campaign to showcase the creative side of the trendy suburb.

Often known for its hospitality venues, Kingsland is also home to a variety of creative businesses.

Kingsland Business Society is launching an online ‘art gallery’ experience on its KingslandNZ.com website on Monday 5 September using pioneering software developed by local company Exhibbit.

The brain child of Kingsland duo Peter Worrall and Amanda Lane, the software allows the viewer to experience an exhibition in a 3D gallery which has been created to match real world dimensions.  The art works are shown at actual scale.

Kingsland Business Society manager Christine Foley says "We are really thrilled to be able to use such an innovative local product to highlight the talent here in Kingsland."

"We intend to have 4-5 different exhibitions each year on the website using this technology and we know viewers will be very impressed."

The launch exhibition is 'In a Kings Land' by Rod MacLeod, a former Kingsland resident who has been painting the vanishing scenes of Auckland since the late seventies.

It features a selection of graffiti art seen on the streets of Kingsland before it had to be removed for the Rugby World Cup.

The works in the exhibition will also be featured part of a series of presentations as part of the Auckland Heritage Festival on the theme of 'Street Art Then and Now'.

The sessions will be held at ‘The Divide’ in Morningside Road on Saturday 24 September and 1 October from 2-3 pm. To register email business@kingslandnz.com.